Alexia Tedesco

CBT‑I (Cognitive Behavioural Therapy for Insomnia) is a structured, short-term, evidence-based treatment designed specifically for chronic insomnia. CBT‑I targets the thoughts, behaviours, and habits that fuel insomnia. It’s the first-line treatment recommended by sleep experts, and it works even better than sleeping pills in the long run.

For nearly a decade, Regan Duff lived with a sleep struggle that few people around her fully understood. “It started during undergrad,” she shared, “and for 10 years, I dealt with nights where I wouldn’t fall asleep until 4 or 5 in the morning. Several times a week, I’d be lying there, wide awake, knowing I had to function the next day—and I couldn’t.” As the years wore on, the impact deepened. Her work, social life, and mental health all began to suffer.

For Claire Rumore, a coach and educator based in the San Francisco Bay Area, sleep had become an exhausting mystery. Over the years, she tried it all: melatonin, THC, CBD, sleep rituals, even resignation. “I just thought maybe this is how it’s going to be for the rest of my life.” But that changed when a friend, who happened to be enrolled in best-selling-author Martha Beck’s coaching program, mentioned a sleep course Martha had recommended. Claire’s interest was piqued...